February 21st, 2012
Alcohol in movies influences young teens' drinking habits
Young teens who watch a lot of movies featuring alcohol are twice as likely to start drinking compared to peers who watch relatively few such films, reveals research published in the online journal BMJ Open.
And these teens are significantly more likely to progress to binge drinking, the study shows.
The findings prompt the researchers to suggest that Hollywood should adopt the same restrictions for alcohol product placement as it does for tobacco.