January 12th, 2012

What Advertisers Can Expect From Washington in 2012

By Katy Bachman

Online privacy and childhood obesity not only made headlines last year, they also became big issues for advertisers in Washington. To find out what lawmakers and regulators might have in store for advertisers this year, Adweek spoke with Bob Liodice, president and CEO of the Association of National Advertisers; and his man in Washington, Dan Jaffe, evp, about whether advertisers can expect another active year in Washington.

Adweek: What did you accomplish last year?

Jaffe: The federal government’s proposed guidelines for advertising food to children was resolved at the end of the year with Congress requiring the government to follow [President Obama’s] executive order and do a cost-benefit analysis first. Another big issue was the privacy question. A lot of legislation was introduced in Congress and the Federal Trade Commission and Department of Commerce issued interim reports.

Read more: http://bit.ly/zSlei8


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