January 9th, 2012

Selling naming rights to a public school cafeteria, a good idea?

By Isabel Mascarenas
10 News Tampa

When the price is right, a company can buy naming rights to a hockey arena (Tampa Bay Times Forum), a football stadium (Raymond James Stadium) and even a performing arts center named after a top contributor (David A. Straz, Jr. Center).

So why not sell naming rights to public school cafeterias?

“The object is to promote healthy eating, because obesity is a problem in our schools because of cuts backs cutbacks to physical education,” said Florida Representative Irv Slosberg.

The Democrat from Boca Raton is proposing the bill called the Student Nutrition Enhancement Act. Slosberg said in a tough economy, selling naming rights to a school cafeteria may help financially.

Read more: http://on.wtsp.com/zzR0sA

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