January 27th, 2012
PepsiCo May Boost Marketing Budget to Take On Coca-Cola: Retail
By Duane D. Stanford
Bloomberg Business Week
PepsiCo Inc. Chief Executive Officer Indra Nooyi has taken over a coconut-water company, acquired a dairy in Russia and spent millions on a philanthropic marketing campaign. Her next big investment has a more familiar name: Pepsi-Cola.
The world’s largest snack-food maker may boost the advertising and marketing budget for its namesake cola and other drinks by as much as $600 million, or 50 percent, to $1.7 billion when it announces the results of a yearlong business review Feb. 9, according to analysts surveyed by Bloomberg.
Read more: http://buswk.co/y3e099