January 13th, 2012

Newsweek Reviving Its 1960s Design for 'Mad Men' Issue, Down to the Ads

By Nat Ives
Advertising Age

Newsweek is planning an issue marking the return of “Mad Men” this March by adopting the magazine’s 1960s design throughout—all the way, it hopes, to the ads.

Tina Brown, editor of Newsweek and The Daily Beast, said she thought of the idea while talking with Matthew Weiner, creator and executive producer of “Mad Men,” about ways to treat its season-five premiere on March 25, nearly a year and a half after season four concluded.

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