January 31st, 2012

Marketers such as VW use ads to promote their Super Bowl ads

By Laura Petrecca
USA Today

Coca-Cola has plastered ads on bus shelters and billboards. Honda and Volkswagen have posted online videos. Kia has launched movie theater ads.

Yet the ads don’t specifically tout cars or cola. They hype the brands’ Super Bowl marketing plans. In a trend sure to thrill sellers of ad space, and irk anti-commercialism activists, marketers are running ads for their ads.

Read more: http://usat.ly/whSPmr


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