January 24th, 2012

Marketers, Seeking Family Show, Hold Script Contes

By Stuart Elliott

FOR several years, marketers like Frito-Lay and General Motors have sponsored contests asking consumers to create television commercials, with winning spots appearing on shows including the Super Bowl. Now, a group of marketers has expanded the idea by sponsoring a contest asking consumers to create shows.

The contest was sponsored by what is known as the ANA Alliance for Family Entertainment. The initials stand for the Association of National Advertisers, the trade organization for marketers. All 34 members of the alliance also belong to the association.

Those members include major ad spenders like AT&T, Campbell Soup, General Mills, Johnson & Johnson, Kraft Foods, Mars, McDonald’s, Procter & Gamble, Verizon and Wal-Mart Stores. The goal of the alliance, which began in 1998 as the Family Friendly Programming Forum, is to encourage broadcast networks to add to their prime-time schedules more shows that can be watched together by parents and children.

Read more: http://nyti.ms/wLDD5T


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