January 13th, 2012

Lenovo big on promos

By Clifford Coonan, Marc Graser

In Paramount’s “Transformers: Dark of the Moon,” one of the more striking characters is Brains, an Autobot that camouflages in plain sight. Brains is a Lenovo ThinkPad Edge Plus laptop, and its acts of metamorphosis put China’s most high-profile brand at the heart of the battle with the Decepticons and into the minds of millions of potential consumers worldwide.

Chinese brands are looking to product placement as a way to amplify their brand awareness and influence, and Lenovo is leading the pack in using this approach.

Read more: http://bit.ly/yqd85U


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