January 24th, 2012

Indy sells naming rights to snow-fighting fleet to Cargill

By Jon Murray
Indianapolis Star

Hardly anyone flinched when Lucas Oil pledged $121.5 million for top billing on Indianapolis’ new football stadium. Even nonprofits have gotten into the act, honoring big-dollar donors in the names of the projects they fund.

So is it any surprise that Indianapolis has bartered away naming rights for . . . its snow-fighting fleet?

Now presenting: Indy Snow Force Powered by Cargill. The namesake: Minneapolis-based Cargill Inc., which sells $2.5 million to $3 million of salt each year to the Indianapolis Department of Public Works.

Read more: http://www.indystar.com/article/20120124/LOCAL18/201240324/Indy-sells-naming-rights-snow-fighting-fleet-Cargill?odyssey=tab%7Ctopnews%7Ctext%7CNews

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