January 1st, 2012

Enticing Doctors to Endorse a Weight-Loss Program

By ANDREW ADAM NEWMAN
The New York Times

When Medicare announced in November that it would begin paying for obese patients to undergo physician-supervised treatment for weight loss, it was welcome news to the Center for Medical Weight Loss, a company offering an obesity program adopted by doctors throughout the country.

Now the company is embarking on a two-tiered marketing campaign, one directed at recruiting doctors to incorporate the program into their practices, and another at consumers.

Read more: http://nyti.ms/xCnBLi

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