January 12th, 2012
Coca-Cola's New Tumblr Shares Happiness
By Lisa Lacy
Coca-Cola has launched a new Tumblr to share happy content with teen bloggers. Digital agency 360i designed the page, Happiness Is, and is handling community management. The effort debuted on December 22.
Lisa Roebuck, senior integrated communications manager for the Coca-Cola Company, says in addition to original Coca-Cola-inspired content like photos, gifs and past ads, Coca-Cola plans to share content via re-blogging, including “positive, fun content” from within the Tumblr community. Images include Coke bottles on a fence in a field and a high-heeled shoe emblazoned with the Coke logo.
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