January 24th, 2012

Brand names and lawmakers' games

By Daniel Ruth
Tampa Bay Times

Given Florida’s penchant for being the nation’s tattooed neighbor who walks around the yard in a Speedo, swilling a beer and blaring Jimmy Buffett’s Margaritaville, do we really want to sell the naming rights to our public facilities?

Let’s face it. When it comes to understated elegance, Florida ranks somewhere between Mr. T and a Kardashian.

But that didn’t stop state Rep. Irv Slosberg, D-Boca Raton, from pushing a bill that would open the door to the corporate branding of everything from highways to school cafeterias to hiking trails.

Read more: http://bit.ly/wi1dyX

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