January 23rd, 2012

Study: Quebec ban on fast-food ads reduced consumption of junk food

Eureka Alert

With mounting concerns over childhood obesity and its associated health risks in the U.S., would a ban on junk-food advertising aimed at children be more effective than the current voluntary, industry-led ban? According to published research from a University of Illinois economist, advertising bans do work, but an outright ban covering the entire U.S. media market would be the most effective policy tool for reducing fast-food consumption in children.

Read more: http://www.eurekalert.org/pub_releases/2012-01/uoia-sqb011912.php

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