January 12th, 2012
As Sponsorships Dwindle, Track Officials Loosen the Rules for Athletes
By JERÉ LONGMAN
The New York Times
A new international rule gives professional track and field athletes greater opportunity to display logos on their uniforms. And, they hope, it will enhance their chances of attracting corporate sponsorships to help finance their careers in a sport struggling for visibility and credibility.
The rule, which permits a second corporate logo in addition to a clothing/shoe-company logo on singlets, is viewed as a welcome first step. Still, many seem confused by what will be allowed at various competitions, where the logo rule can be tightened or relaxed. And an immediate brightening of the sport’s dimming presence is not expected.
Read more: http://nyti.ms/AjvoVh