January 19th, 2012

A Commercial, Sandwiched Between Lines of Dialogue on ‘Hawaii Five-0’

By Mike Hale
The New York Times

Product placement in scripted television shows has quickly become a fact of life, as struggling networks seek new ways to make money. Sometimes it’s done subtly, sometimes with a sledgehammer. But this example from “Pu’olo,” Monday’s episode of “Hawaii Five-0″ on CBS, was particularly egregious — the most jarring, disruptive and insulting example I’ve seen.

For nearly a minute, the unfortunate actors (Alex O’Loughlin, Grace Park and the former sumo wrestler Taylor Wily) stepped completely out of the story in order to plug Subway sandwiches, as the food-truck vendor Kamekona (Mr. Wily) is found eating five subs as part of his new diet. \

Read more: http://nyti.ms/Aju3En

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