December 15th, 2011

Weight Loss, With Divas and Public Service

The New York Times

THIS holiday season, three of the country’s biggest diet companies are turning to three well-known divas to deliver public-minded messages about obesity and its opposite, hunger, along with the customary exhortations for people to begin shedding pounds as soon as the year’s festivities end.

The singers Mariah Carey, Janet Jackson and Jennifer Hudson are showing off newly slender bodies to entice tubbier folks to follow their example. “Get On It,” says Ms. Jackson, in the “Success” program being introduced on Friday by Nutrisystem Inc.

Even with the stellar lineup, major weight-loss brands are going beyond usual diet offerings like new or tastier food to add their voices to public nutritional concerns.

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