December 2nd, 2011

USPS Selling Advertising on Trucks in Pilot Program

By Kerem Ozkan, Riley Wilson
Advertising Age

Considering the United States Postal Service’s well-documented financial struggles, it’s no surprise that it’s looking to follow in the footsteps of some public transportation fleets by selling ads on some of its vehicles.

As part of a pilot program, USPS and advertising partner, Denver-based Lighted Promotions—which installs lighted outdoor ads on big rigs—have sold advertising on the back of 17,000 USPS freight trucks in 11 states.

Advertising on the trucks cost $500 to $600 for a month.

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