December 19th, 2011

UK: Junk food websites 'target young'

By Press Association
The Guardian

Junk food companies use “manipulative tactics” to hook children while they play online, offering free gifts, games and downloads, according to a report.

Food giants including Kellogg’s, Rowntree and Cadbury set up websites aimed at children and use Facebook and Twitter to market products to young people, researchers said.

The report, from the British Heart Foundation (BHF) and the Children’s Food Campaign (CFC), accuses firms of enticing children to eat food loaded with fat, salt and sugar, and calls for tighter regulation.

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