December 6th, 2011

Toyota dealers ink $5.4 million deal for naming rights to Denver Zoo's elephant exhibit

By Electa Draper
The Denver Post

Denver Zoo officials and Mayor Michael Hancock this morning announced a partnership with the Denver Toyota Dealers Association that will result in the new exhibit for Asian elephants, rhinos and tapirs being named “Toyota Elephant Passage.”

The deal is valued at $5.4 million, making it the second-largest donation to the zoo. The largest was $7 million, by Janus in 2004.

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