December 19th, 2011

The Year in Media | Making a Multicultural Pitch

The New York Times

This was the year that multicultural marketing gained significant ground as advertisers seized on the potential to speak to the nearly 50 million Latinos in the United States. Within that group, advertisers are trying to reach both Spanish-speaking and English-speaking Latinos as well as those who consider themselves bicultural – born in the United States but of Hispanic heritage.

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