December 5th, 2011

South Redford district considers advertising partnership

By Larry Ruehlen
Observer and Eccentric

South Redford Schools may soon be advertising for a dentist office near you.

“We aren’t the kids, we are targeting the families,” said Joe Holt, senior vice president of Troy-based Alternative Revenue Development.

Holt presented a plan to raise extra cash for South Redford Schools by selling advertising to corporate sponsors. The company offers a wide array of products from banner ads on official district web sites to signage at football stadiums and school buildings.

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