December 7th, 2011
Renaming of Miami art museum inspires debate
By Daniel Chang
The deal to rename the Miami Art Museum for Jorge M. Perez, the South Florida real estate developer who pledged $35 million in cash and art to the museum last week, came down to one thing: It was the best offer on the table.
And that, say those who advise the wealthy on their giving, is how it should be.
“Fundraising is, in its own way, a business, and you look at what the market will bear,’’ said Leslie Lenkowsky, professor of philanthropic studies at Indiana University.