December 9th, 2011

Marketers, and Media Companies, Set Their Sights on Latin Women

The New York Times

WITH the Census Bureau counting nearly 25 million Latin women in the United States, marketers and media companies have started getting excited about the potential to reach them.

Among the most recent initiatives is a new publication, Cosmopolitan Latina, that will start publishing in May and will be aimed at American-born Latin women who are bicultural and bilingual.

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