December 20th, 2011

London 2012 Olympics: London organisers seek main stadium naming rights partner to plug £20m gap

By Paul Kelso
The Telegraph

Olympic organisers will seek a naming rights partner for the main stadium and other key venues to try to fill a £20 million gap in the cost of converting the arena after London 2012.

A naming rights deal would mean the centrepiece venue would be called the Olympic Stadium for just two months, with a sponsor’s name used after the end of the Paralympic Games in September.

The Olympic Park Legacy Company will also seek naming-rights partners for the aquatic centre, velodrome and other facilities, but would prefer a single naming partner for all venues.

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