December 16th, 2011

Lawmakers want cost-benefit analysis on child food marketing restrictions

By Dina ElBoghdady
Washington Post

A long-delayed Obama administration proposal that would restrict the types of foods and drinks that are marketed to children suffered another setback Thursday when Capitol Hill demanded a cost-benefit analysis.

An inter-agency working group was supposed to finalize the proposal more than a year and a half ago. But strong push back from the food and beverage industry forced deeper deliberation of the initiative and several delays.

Senate and House members asked for the assessment Thursday as part of the massive spending bill that will keep the federal government running past Friday.

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