December 21st, 2011

In Hong Kong, a call for baby formula ads to stop exaggerating

By Vanessa Ko
Smart Planet

Milk formula advertisements broadcast in Hong Kong have long touted benefits such as increased intelligence and physical development in children, if only implied by clips of energetic tots solving their latest building-block problems.

But activist groups and some medical experts say some ads make exaggerated claims, and the government is now coming up with guidelines that will try and curb unfounded information (surprise, there’s not enough proof that certain formulas can make babies smart!).

Those who oppose these ads — and are largely also pro-breast-feeding — say that some commercials emphasize beneficial chemicals in the powder that are also found in breast milk.

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