December 21st, 2011

Hasbro Plays Product Placement Game

By David Goetzl
MediaPost News

Toy marketer Hasbro may have had more success with product placement in 2011 than any other company. Nielsen data shows its brand integrations accounted for four of the 10 most-recalled product placements for the year in broadcast prime time.

Appearances on CBS comedy “The Big Bang Theory” for Twister (November) and Dungeons & Dragons (October) finished third and sixth, respectively. And both Scrabble (January) and Monopoly (October) on ABC drama “Desperate Housewives” finished 9th and 10th, respectively.

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