December 15th, 2011

FTC Chair Talks COPPA

By John Eggerton
Broadcasting & Cable

FTC Chairman John Leibowitz said Wednesday that his agency’s key recommendations for updating the Children’s Online Privacy Protection Act were expanding the definition of personally identifiable information (PII), and to add cookies to the watch list.

While he pointed out the FTC was still getting comments on its proposals—the deadline is Friday (Dec. 15)—he signaled his support for expanding the definition of PII to include geolocation information, photos and videos, and for a parental opt-in regime for “persistent IDs” like cookies, so that behavioral advertisers who wanted to target kids would have to get their parent’s permission.

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