December 5th, 2011

Free Formula Samples Hamper Breast-Feeding Efforts

By Nancy Melville

New mothers who are not offered free infant formula samples by hospitals after giving birth tend to breast-feed longer; however, efforts to convince hospitals not to provide the samples are facing some tough challenges, according to research presented here at the American Public Health Association 139th Annual Meeting.

The World Health Organization (WHO) recommends that hospitals refrain from the common practice of providing the sample formula packets to new mothers, largely because it has the potential to undermine breast-feeding efforts.

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