December 12th, 2011
Food giants fight proposed nutrition guidelines
By Carolyn Lochhead
An effort by four federal agencies to limit marketing of junk food to children has provoked a fight between the packaged food industry and public health groups as intense as the cigarette wars of the 1980s.
The agency guidelines, ordered by Congress in 2009, are due this month after a 1 1/2-year delay. They will be scaled back after a ferocious lobbying campaign by food manufacturers who fear that Twinkies are fast becoming the next tobacco.