December 21st, 2011

Facebook to Start Placing Ads in User News Feeds in January

By Cotton Delo
Advertising Age

Facebook announced today that it will start featuring its “Sponsored Story” ads in users’ news feeds in January. The move will greatly increase the presence of marketers in Facebook, as well as provide new revenue for the social network months before its expected IPO.

Facebook currently restricts advertising to the right margin of the page. Adding ads to the news stream will increase their visibility, particularly for mobile users, though the ads won’t immediately appear on mobile phones.

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