December 22nd, 2011
CoverGirl Withdraws ‘Enhanced’ Taylor Swift Ad
By TANZINA VEGA
The New York Times
There’s a certain Taylor Swift ad for CoverGirl mascara that you won’t be seeing in American magazines any time soon.
In the ad, for CoverGirl NatureLuxe Mousse Mascara, Ms. Swift’s eyelashes have been enhanced after the fact to look even fuller, and, as a result, the National Advertising Division of the Council of Better Business Bureaus ruled this month that it was misleading.
In response, Procter & Gamble, the owner of the CoverGirl brand, “permanently discontinued all of the challenged claims and the photograph in its advertisement,” the ruling said.