December 2nd, 2011

Brooklyn School Is Contest Finalist, But Experts Question Corporate Motives

By Lindsey Christ

Education experts are concerned about a growing trend of corporate contests in which students must essentially advertise products to win, but teachers at Ditmas Junior High School argue that their school could use the prizes.

Education experts say the growing trend of companies that hold contests like this and ask schools to promote products and bring thousands of people to corporate websites is troubling.

“Private corporations [are] being able to influence a captive audience of our young children in an institution where parents think they are safe in sending their children to get an objective education,” said Michael Rebell of Columbia University’s Teachers College.

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