December 23rd, 2011

Biggest Loser is a Leader in Primetime Product Placement

By Brandi Koskie
Diets in

Nielsen just announced that Biggest Loser has the second most product placements in primetime, second only to American Idol. It’s not likely to surprise the millions of loyal fans who watch NBC’s hit reality show, as it’s often bantered about amongst viewers.

Every Tuesday night the sarcasm on Twitter is thick. A scene will open, for instance, at the Biggest Loser Ranch with trainer Dolvett in the kitchen with a couple of contestants. As he starts to talk about the merits of keeping healthy snacks on hand to avoid temptations or keep energy high, the Tweets start rolling in with messages like “oh here it comes” and “what are they selling now?” And then, as expected as confetti at the finale, several flavors of Yoplait yogurt will appear on the counter. Spoons dip in, “yums!” are exchanged, and everyone skips out to the gym for a well-fueled workout.

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