December 12th, 2011

Australia: Nostalgia Rules In Cookie Ad

By Stephanie Peatling
Sydney Morning Herald

A TV commercial shown during a children’s show, which depicts youngsters sharing Oreo cookies, was not aimed at children, the Advertising Standards Board ruled, because it was appealing to adults’ sense of nostalgia.

And a complaint about advertisements for Snickers bars, shown during Junior MasterChef and The Simpsons, was not acted on because although both shows were popular with children under 12 they were aimed at an ‘’older and broader audience’’.

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