December 9th, 2011

Australia: ACMA finds no reduction in kids' exposure to junk food ads

By Jessica Burke
Food Magazine

There is no evidence to show self regulation has reduced the amount of junk food advertisements children are exposed to, a report by the Australian Communication and Media Authority has found.

Two key food industry initiatives, the Australian Food and Grocery Council’s Responsible Children’s Marketing Initiative (the ‘AFGC Initiative’) and the Quick Service Restaurant Industry’s initiative for Responsible Advertising and Marketing to Children (the ‘QSR initiative’) were introduced in 2009.

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