November 8th, 2011

U.S. food lobby fighting hard to defend kid ads

By Diane Bartz

Some of the world’s biggest food companies won a partial victory in a battle over junk food advertising for children and now they are going for the kill.

Food giants such as Coca-Cola, Pepsi and Kraft and advertising companies successfully pressed U.S. regulators to acknowledge they may weaken proposed guidelines that bar junk food advertisements aimed at children and younger teens. Their success alarmed campaigners fighting obesity.

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