November 3rd, 2011

Study: Infant formula ads reduce breast-feeding

Associated Press

The World Health Organization said a study has found that Filipino mothers who have been influenced by advertisements or their doctors to use infant formula are two to four times more likely to feed their babies with those products.

The study appears to support the Philippines’ decision to limit advertising for infant formula, which can discourage mothers from breast-feeding that provides health benefits for newborns.

Published by the Social Science and Medicine Journal in September and released this week, the study said those mothers were 6.4 times more likely to stop breast-feeding babies within one year of age — a step that raises risks of illness and death for the infant.

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