November 17th, 2011

Safeway Gobbles Naming Rights to Turkey Bowl

By Dave McKenna
Washington City Paper

Sign of the times: The city’s public schools championship game is no longer just the Turkey Bowl. It’s the 42nd Annual Safeway Turkey Bowl.

This year’s game, featuring Coolidge and Dunbar, will be the first Bowl held since Mayor Vincent Gray sold the naming rights of the biggest event on D.C.’s scholastic sports calendar.

According to Gray’s office, Safeway paid $100,000 in cash and will contribute $50,000 worth of what are called “in-kind” donations, meaning barter.

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