November 7th, 2011

Rage ensues as study shows soda ads target minorities

By Glenn Blain
NEW YORK DAILY NEWS

In her Harlem neighborhood, the barrage of soda ads is constant.

“Pepsi and Coke are everywhere,” said Rashida Jones, 34, a mother of three. “As a parent, I can’t control what my children see. They even show the ads on tv during cartoons.”

A recent study shows Jones - a black woman whose kids are 10, 14 and 15 - isn’t alone. The study found that young blacks and Hispanics are bombarded with soda ads at a higher rate than white children.

State lawmakers vowed to investigate how the marketing can be regulated.

Read more: http://www.nydailynews.com/new-york/rage-ensues-study-shows-soda-ads-target-minorities-article-1.972855#ixzz1d21Gz0I0

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