November 4th, 2011

Pediatricians’ Trick-or-Treat Bags

By Alan Greene

Each year thousands of pediatricians gather for a national conference to catch up on the latest science and with each other. There’s also a huge exhibit hall, as in so many professional and trade conferences, where the latest products are displayed. At our meeting, vendors pass out logo bags that pediatricians can use going up and down the aisle picking up bagfuls of free samples, information and trinkets. This year at our October meeting in Boston, the dominant bags pediatricians were carrying up and down the aisles were Coca-Cola bags.

To me it was a shocking image, seeing so many well-meaning colleagues brandishing a Coke bag in one hand and a Coke cup in the other—logos most of us would never think of displaying in our offices.

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