November 28th, 2011

Parks Department revives plan to sell naming rights

By Yolanne Almanzar
The New York World

The Brooklyn Bridge still isn’t for sale, but under a plan to bring new funds to financially strapped city parks, the Department of Parks and Recreation is reviving a shelved plan to cash in naming rights to some of New York City’s most cherished open spaces.

The city’s new financial plan, released Friday by the Office of Management and Budget (OMB), projects $13 million a year in new Parks Department revenue from selling “naming rights for major sites.”

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