November 30th, 2011

Now a Word (and a Dance) by a Sponsor

Corporate sponsorship is nothing new to the economics of dance, or to the Ailey organization. If you enter the lobby of the troupeís palatial headquarters, youíll see the names of many corporations tiled on the back wall. But rarely has the sponsor-product connection been so direct.

Starting in 2006, Bristol-Myers Squibb has held a contest soliciting stories of survival called Fight H.I.V. Your Way. This year the winning entries have inspired a dance for the Ailey company that will make its debut on Thursday, which is not only World AIDS Day but also the anniversary of the AIDS-related death of Alvin Ailey in 1989.

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