November 1st, 2011
McDonald's Launches Its Own TV Channel: Say 'No' to Television and 'Yes' to Your Family
By Marlene Schwartz and Barbara H. Fiese
TV for dinner? While it might not be surprising to learn that over a third of families report having the television on when they dine at home, fast-food restaurants are taking hold of this trend by putting televisions in plain view for their diners. McDonald’s recently launched its own TV channel. According to the Los Angeles Times, the network will air segments about “McDonald’s Achievers”—you know the type: busy moms who coach soccer, are busy executives, and still find time to have a meal with their family at McDonald’s.
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