November 17th, 2011

Is school districts giving property naming rights to businesses a new trend?

By Jenni Joyce
CBS21 News

The recession has forced businesses to make drastic cutbacks and find new ways to produce sales. It’s a trend that now is becoming very popular with local school districts. Since 2007, Hempfield School District has been selling naming rights of various school properties to local sponsors, like ball fields, gymnasiums and even their cafeterias.

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