November 8th, 2011

Internet Advertisers Revise Privacy Program After FTC Concerns

By Eric Engleman
Bloomberg Business Week

An Internet-advertising industry program to enforce privacy safeguards is expanding in response to concerns from U.S. regulators and consumer-advocacy groups.

The voluntary program, announced last year by an advertising-industry coalition, calls for letting consumers block ads that are based on their Web-browsing habits. The U.S. Federal Trade Commission expressed concern that the program didnít apply to other forms of online tracking.

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