November 17th, 2011

Have It Your Way: The Evolution of the Kids' Meal

By Amanda Hess

In 1979, McDonalds sold its first Happy Meal in the United States. By pairing deep-fried, sauce-slathered foods with an unending parade of new toys, McDonalds exploded America’s junk food audience. Fast-food joints spent the next three decades competing to capitalize on the kid market, then trying to make that look less bad.

In recent years, that dance has gotten trickier. Parental and government concerns over the aggressive marketing of fast food to kids have reached a boiling point.

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