November 14th, 2011

Fate Of Scoreboard And Other Schools Ads Unclear

By Ellyn Santiago
Stonington-Mystic Patch Bree Shirvell

What started as a Stonington Public Schools request to install a new high school football scoreboard, with advertising sponsor panels attached, evolved into a more sweeping zoning amendment to permit advertising signage on both indoor and outdoor scoreboards, press boxes and fences at athletic fields.  The advertising initiative was devised in an effort to offset the costs of under-funded school athletic programming. 

Indeed, after three Planning and Zoning Commission meetings where the matter was discussed, and ultimately approved, last week the school board approved a McDonald’s ad for the press box slated to be unveiled for the Thanksgiving Day football game.

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