November 14th, 2011

District to place ad on report cards

By Lori Obert

What is the one piece of paper a parent is almost guaranteed to look at? Their child’s report card. The Jefferson County School District is trying to turn that fact into a little money on the side.

“Facing $70 million in budget reductions over the next two years, we really do need to be creative,” said Lorie Gillis, Chief Financial Officer for Jeffco Schools.

Jeffco Schools will get $90,000 over three years to run a 2-inch advertisement for CollegeInvest at the bottom of all elementary school report cards distributed three times a year. CollegeInvest is an arm of the state government which administers college savings programs known as 529s.

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