November 8th, 2011

Corporate sponsorship in schools can harm students, experts say

By Joanna Lin
California Watch

For schools facing shrinking budgets, a branded scoreboard on the football field or advertisement on a school bus can bring some much-needed cash. But such corporate sponsorships also could undermine students’ critical thinking skills, education policy experts warn.

While commercialism in schools can directly harm students – marketing sodas and candy undermines nutrition curriculums, for instance – it also might discourage students from thinking critically about the brands, messages or topics sponsored in their schools, according to a report released yesterday by the National Education Policy Center.

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